Cast & Create Ads Training

Intro to Facebook Advertising: Power Editor & Ads Manager

A complete overview of the differences between Facebook Power Editor & Ads Manager. Learn about campaign structure, audience creation, budgeting and ad building.

Understanding Targeting, Conversions & More

Developing a targeted audience and tracking conversions is one of the most important aspects of developing an effective Facebook campaign. By narrowing down your audience and serving content that they would engage with the most allows you to develop better click through rates and a lower cost per acquisition. By tracking conversions it allows you to target new ads or more relevant ads to people who have visited your website.

Detailed Targeting

Audience Insights

Conversion Tracking

Retargeting