FAQ: How To Repurpose Content?

What does it mean to repurpose content?

Repurposing content sounds like a complete cop out. Hubspot define repurposed content in a more graceful way: “When you repurpose a piece of content […] you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.”

How do you repurpose content on social media?

Ins and Outs of Repurposing Content for Social Media Posts

  1. Use old images as backgrounds for quotes.
  2. Create evergreen content and repost.
  3. Compile posts to make a long read.
  4. Use surveys or data to create infographics.
  5. Use content to create a small ebook that users can download.
  6. 6. Throwback posts.
  7. Turn blog post into a podcast.

When should you repurpose content?

The #1 benefit of repurposing content is that it makes content MUCH easier to scale. In other words: you don’t need to write every post, shoot every video and design every infographic from scratch. Instead, you can use a piece of new content as the basis for posts, videos, social media posts, webinars and more.

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What is the first strategy for repurposing content?

The first place to start to find content worth repurposing is your blog archives. Review your history of posts with an eye toward the following: Find your evergreen content. You might be surprised just how much of your archives qualifies as evergreen.

Should you repurpose content?

With content repurposing the important thing to remember is that you don’t always need to publish new content. Through repurposing, you’ll save time, reach a wider audience, and get the most value out of every new piece of content you produce. It’s not enough to focus on creating content and bringing in new visitors.

How do I repurpose video content?

11 Ways to Repurpose Your Video Content

  1. Turn your video into an audio podcast.
  2. Covert video into a blog post.
  3. Make infographics out of your video.
  4. Make SlideShare presentations out of your video.
  5. Repurpose educational videos as Email content.
  6. Socials.
  7. Repurpose your webinars.
  8. Repurposing customer testimonials.

How do I repurpose content on Instagram?

6 Ways to Repurpose Content with Instagram’s Most Popular

  1. Summarize Long-Form Content in Instagram Carousels.
  2. Curate a Series of Posts Into an Instagram Guide.
  3. Resize YouTube Videos for IGTV.
  4. Screenshot Your Best Tweets.
  5. Create Video Teasers & Clips.
  6. Create Story Highlights of Your Best Instagram Content.

How do you repurpose content for different platforms?

Find the most relevant information from a blog post you’ve written and turn that text into a social media quote graphic. Publish your blog posts on LinkedIn Articles. Use blog content in your email campaigns.

How do you do drug repurpose?

Typically, a drug repurposing strategy consists of three steps before taking the candidate drug further through the development pipeline: identification of a candidate molecule for a given indication (hypothesis generation); mechanistic assessment of the drug effect in preclinical models; and evaluation of efficacy in

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How do you repackage content?

One of the easiest ways to repackage content – in a free and fast way – is turning it into an e-book. You can offer e-books for free, in exchange for a social media “like” or as a downloadable lead magnet on your site.

How do I reuse an ebook?

Repurpose your ebook in 5 creative ways

  1. Repurpose your ebook in 5 creative ways.
  2. #1: Chop your ebook up into blog posts to boost SEO.
  3. #2: Turn your ebook content into a live webinar.
  4. #3 Give your ebook new life as a video.
  5. #4: Make your ebook visual with an infographic.
  6. #5: Expand your ebook content into an online course.

How do I repurpose email content?

10 Ways to Repurpose Your Content for Email Marketing

  1. Create roundups from previous blog posts.
  2. Develop and promote an ebook.
  3. Turn data from presentations or other sources into an infographic.
  4. Develop a case study from your company’s internal data.

How do you repurpose evergreen content?

4 Ways to Repurpose Your Evergreen Content

  1. Turn Old Blog Posts into a New eBook. One of the easiest ways to repackage content is to compile posts into an ebook.
  2. Convert Expert Interviews into Podcasts.
  3. Take Nuggets of Content and Make an Infographic.
  4. Turn Videos into Blog Posts.

Can I use other people’s content on my blog?

If you want to use someone else’s content, you should ensure that you: Obtain written permission: Enter a formal agreement with the creator or through the terms of service on a user-generated content site.