FAQ: What Is A Content Brief?

How do you write a content brief?

Phase 1 – The Overview

  1. Let your brief be brief.
  2. Specify goals.
  3. Clarify branding.
  4. Communicate deadlines.
  5. Set a style guide.
  6. Clarify the tone to be used.
  7. Define the media the content will use.
  8. Length, SEO, Keywords.

What does content brief mean?

A content brief is a set of instructions to guide a writer on how to draft a piece of content. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Without a content brief, you risk getting back content that doesn’t meet your expectations.

What is included in a content brief?

What You Should Include in Your Content Brief

  • Content Length. Specifying what you want in terms of content length is important.
  • Topic Suggestions.
  • Keyword Suggestions.
  • Tone of Voice.
  • Intended Result.
  • Target Customer.
  • Links and Statistics.
  • Competition.

What is a content brief for SEO?

A content brief is a document that helps you and your writer understand what you want from your content and how you want it done. To create content aimed at ranking for a specific query on Google, you’ll have to write an SEO-focused content brief.

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What makes a good content brief?

Here’s what a good brief does: It clearly and concisely sets out your expectations (so be specific). It focuses the content creator’s mind on the areas of most importance. It encourages the content creator to do a thorough job rather than an “it’ll do” job.

How do you write a short brief?

5 tips for creating a brief

  1. Know what you want to say. It all starts with your goals.
  2. Be specific. If your brief is specific, it is more likely that the outcome is going to be to the point.
  3. You are not writing it for yourself.
  4. You need to know what your unique selling point is.
  5. Ask for feedback.

Why a Content brief is important?

Content briefs improve content marketing efforts by ensuring that whoever is executing a piece of written content is fully aligned with the goals of the specific campaign and content marketing strategy at a high level.

What is a website content brief?

What Is a Website Design Brief? A website design brief outlines the web design process, requirements, and timelines. Its purpose is to provide both parties with a clear understanding of what’s expected in terms of project workflow, deliverables, and post-launch services.

What is a MarketMuse content brief?

MarketMuse content outlines, we call them Content Briefs, are very detailed, providing all the information necessary for anyone on a content team to consistently produce stellar content. A MarketMuse Content Brief consists of two sections; the Executive Summary, and the Outline Brief.

How do you write a Social Media Content brief?

7 Social Media Content Writing Tips

  1. Do your research. If you want your audience to notice and engage with your social posts, you need to make them highly relevant to your target group.
  2. Speak their language.
  3. Develop your voice.
  4. Be positive.
  5. Keep it short and simple.
  6. Use images and videos.
  7. Add a call to action.
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How do I create a social media content brief?

Be it with a goal to grow a community or generate leads, a typical social media campaign brief should include an overview of your brand story, objectives, tone of voice, current social media efforts or previous campaigns, target audience, preferred social media channels, deliverables, budget and project timing.

How do you write good SEO content?

Discover SEO Writing Tips & Techniques

  1. Write for your audience first. This SEO writing tip is number one for a reason.
  2. Keep it all under the same roof.
  3. Make headlines that pack a punch.
  4. Use keyword-rich phrases.
  5. Structure your posts.
  6. Incorporate imagery.
  7. Propel content with social media.
  8. Implement Google Authorship.

What is an SEO outline?

An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings. In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

How do you write a SEO brief?

The six essentials of an SEO brief

  1. Your goals: Your SEO targets and how you plan to measure success.
  2. Your brand: An overview of your brand, what sets it apart and where you see it going in the future.
  3. Your target audience: Who your brand needs to connect with now and audiences you might want to target in the future.