How To Do A Content Audit?

How do I do a content audit?

In this guide, I’ll walk you through 5 essential steps on how to audit your content:

  1. Step 1: Define Your Goals and Metrics.
  2. Step 2: Take An Inventory of Your Content.
  3. Step 3: Collect and Analyze Data.
  4. Step 4: Draw Up An Action Plan.
  5. Step 5: Adjust Your Content Marketing Strategy.
  6. Scale Your Content Marketing.

What is included in a content audit?

A content audit describes the process of collecting and analyzing assets on a website, such as landing pages or blog posts. Content audits keep an inventory of a website and provide insight into which content to create, update, re-write, or delete.

How do you do a competitive content audit?

How to Conduct Competitive Analysis to Step Up Your Content

  1. Step 1: Find Where Content Lives.
  2. Step 2: Perform a Content Audit.
  3. Step 3: Evaluate Content Quality.
  4. Step 4: Establish Their SEO Focus.
  5. Step 5: Research the Integration of Social Media Into Their Content Strategy.
  6. Applying Your Competitive Findings.
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Which tool is the best fit for doing a content audit *?

Google Analytics is one of the most popular content audit tools and for a good reason. It provides comprehensive statistics that help to study visitors’ behavior in details. You can use Google Analytics to find out which of your posts attract more visitors, and which pages have the highest bounce rate.

How much does a content audit cost?

How much does content research cost? Depending on the size and scope of your company’s goals, a complete site audit could cost anywhere between $5,000-$25,000. A complete marketing audit may include: Inventory of existing site content.

How much is a content audit?

A content audit will vary in cost depending on how large your site is and how much content you have. The cost of the audit can range from $5,000 to $30,000. What work is involved in a content audit? Take a content inventory, evaluating all content across your site’s product pages and blog posts.

What should be included in a website audit?

How to Conduct a Website Audit

  • Run Your Website URL through a Site Audit Tool.
  • Find Technical Errors.
  • Identify SEO Problems.
  • Analyze Design and UX.
  • Assess Website Content.
  • Generate a Checklist of All Site Issues and Recommended Fixes.

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are.

What is the point of a content audit?

A content audit is a process of systematically reviewing all the content you have on your site. This process allows you to look closely at your optimization efforts to see how well you are meeting your business objectives.

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How do competitors analyze content?

To do a competitive content marketing analysis, take a list of your content marketing competitors and follow these three steps:

  1. Take inventory of your competitors’ content.
  2. Evaluate content quantity and quality.
  3. Tag and analyze content topics.

What is competition audit?

What is a Competitive Audit? A competitive audit helps you track where your competitors are and what makes them more visible online. The goal is to discover what is working for other people in your industry, so that you can make those strategies work for you, too, to gain a competitive advantage.

What are the 14 steps of auditing?

The 14 Steps of Performing an Audit

  • Receive vague audit assignment.
  • Gather information about audit subject.
  • Determine audit criteria.
  • Break the universe into pieces.
  • Identify inherent risks.
  • Refine audit objective and sub-objectives.
  • Identify controls and assess control risk.
  • Choose methodologies.

What are the techniques of audit?

Auditing – Audit Techniques

  • Vouching. When the Auditor verifies accounting transactions with documentary evidence, it is called vouching.
  • Confirmation.
  • Reconciliation.
  • Testing.
  • Physical Examination.
  • Analysis.
  • Scanning.
  • Inquiry.

What are the categories of content?

So let’s check out the basic content types:

  • Articles. You likely have company news, product announcements, and a ton of other stories that deserve to be told.
  • Audio.
  • Blog Posts.
  • Case Studies.
  • E-Books.
  • E-Courses.
  • Email Marketing.
  • Infographics.