Quick Answer: How To Perform A Content Audit?

How do you perform content audits?

In this guide, I’ll walk you through 5 essential steps on how to audit your content:

  1. Step 1: Define Your Goals and Metrics.
  2. Step 2: Take An Inventory of Your Content.
  3. Step 3: Collect and Analyze Data.
  4. Step 4: Draw Up An Action Plan.
  5. Step 5: Adjust Your Content Marketing Strategy.
  6. Scale Your Content Marketing.

What is included in a content audit?

A content audit describes the process of collecting and analyzing assets on a website, such as landing pages or blog posts. Content audits keep an inventory of a website and provide insight into which content to create, update, re-write, or delete.

What do you mean by content audit?

A content audit is a process of systematically reviewing all the content you have on your site. This process allows you to look closely at your optimization efforts to see how well you are meeting your business objectives.

Which tool is the best fit for doing a content audit *?

Google Analytics is one of the most popular content audit tools and for a good reason. It provides comprehensive statistics that help to study visitors’ behavior in details. You can use Google Analytics to find out which of your posts attract more visitors, and which pages have the highest bounce rate.

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What should be included in a website audit?

How to Conduct a Website Audit

  • Run Your Website URL through a Site Audit Tool.
  • Find Technical Errors.
  • Identify SEO Problems.
  • Analyze Design and UX.
  • Assess Website Content.
  • Generate a Checklist of All Site Issues and Recommended Fixes.

How long does a website content audit take?

Step #3 – Analyze Your Data If your site is large, expect the data-gathering process to take a long time. It’s not uncommon for audits to take days, weeks or even months to complete, depending on the size of the website and the organizational resources that are available for the process.

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are.

How do you write a content review?

To summarise:

  1. Make a list of all your website’s page URLs (your sitemap).
  2. Assign a ‘Content Owner’ to each page and choose a review date.
  3. Let Content Owners know when it’s time to review their pages.
  4. Implement required updates, resolve any issues: Make it happen, and follow through, follow through, follow through.

How much does a content audit cost?

How much does content research cost? Depending on the size and scope of your company’s goals, a complete site audit could cost anywhere between $5,000-$25,000. A complete marketing audit may include: Inventory of existing site content.

How do I do an online audit?

How to Conduct Your Own Total Online Presence Audit

  1. Comprehensive Website Review.
  2. Editorial content review.
  3. SEO factors – on page and off page.
  4. Social profile review.
  5. Google My Business review.
  6. Directory and citation review.
  7. Online reputation review.
  8. Competitive landscape.
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What should be included in a social audit?

Feel free to customize your own social media audit template based on your needs, but be sure to include the following:

  1. Profile information (name and URL)
  2. Engagement metrics.
  3. Publishing metrics.
  4. Audience demographics.
  5. Referral traffic.
  6. Channel specific metrics.

What are the 14 steps of auditing?

The 14 Steps of Performing an Audit

  • Receive vague audit assignment.
  • Gather information about audit subject.
  • Determine audit criteria.
  • Break the universe into pieces.
  • Identify inherent risks.
  • Refine audit objective and sub-objectives.
  • Identify controls and assess control risk.
  • Choose methodologies.

What are the techniques of audit?

Auditing – Audit Techniques

  • Vouching. When the Auditor verifies accounting transactions with documentary evidence, it is called vouching.
  • Confirmation.
  • Reconciliation.
  • Testing.
  • Physical Examination.
  • Analysis.
  • Scanning.
  • Inquiry.

How many types of auditing tools are there?

There are three main types of audits: external audits, internal audits, and Internal Revenue Service (IRS) audits. External audits are commonly performed by Certified Public Accounting (CPA) firms and result in an auditor’s opinion which is included in the audit report.