Quick Answer: What Is A+ Content?

What does a+ content mean on Amazon?

The A+ content feature enables brands to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements.

What is A+ premium content?

Amazon Premium A+ Content, or Amazon A++ Content, is an exclusive tool that goes a level beyond basic A+ Content, giving brands the ability to showcase their product’s most important features and benefits with a modern, visually appealing structure.

What does a+ content manager mean?

A+ Content combines detailed product descriptions, rich images, charts and narrative copy to help customers make informed buying decisions. This free best content from manufacturers is meant to drive more conversions on a detail page. A+ content is also called as enhanced brand content (EBC).

How do you do a+ content?

How do I use A+ Content to boost conversions and reduce returns? (Including Amazon EBC Examples)

  1. Showcase your product’s unique value proposition.
  2. Provide relevant product details that help drive purchase decisions.
  3. Break down complexity and make your content easy to digest.
  4. Answer the most common customer questions.
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Is Amazon a+ content worth it?

The language that needs to be used in your Amazon copy has to be persuasive, informative, and ultimately aims to boost sales. The basic A+ features are free, though Amazon offers additional interactive features only for vendors that supposedly come at a steep cost. It’s definitely worth doing.

Is A+ content free on Amazon?

Once a paid option, adding Amazon A+ Content to listings is now free and unlimited for all vendors. According to Amazon, using this feature to enhance listings has been shown to boost sales anywhere from 3% to 10%.

How many modules can a+ content have?

How to create A+ Content for your listing. It might sound like a lot, but creating the Amazon A+ Content is pretty simple. Of the 12 module options, you can use up to five (5) per page. You can choose to use the same modules every time or you can mix it up for each listing.

How long does it take to get a+ content approved?

A+ Content approval can take up to seven days, but we have also seen content approved within a matter of hours. Keep an eye on the status of your content within Seller Central. Occasionally A+ Content can be rejected and this is usually down to making claims that fall outside of Amazon’s policies.

How much is premium A+ content on Amazon?

What is the cost for Amazon Premium A+ Content? A+ Content is an exclusive program which is only open for some of Amazon’s most strategic Vendors so naturally, it is priced as such. Amazon A Content cost varies from $250K to $500K.

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Why A+ content is important?

A+ content helps you capture your customers’ attention within. Creates a full digital shopping experience. Quality A+ content serves as a digital sales and customer service team. Enhanced content builds consumer confidence, minimizes returns, and helps keep customers happy.

Can you add video to a+ content?

Sellers that have access to A+ Content can upload a video, which will display in the main image block of their product detail page. In addition, uploaded videos will also appear in the Amazon Video Shorts section. Thumbnail image must be a 16:9 aspect ratio and a suggested minimum width of 1920px.

Where does Amazon A+ content appear?

Select A+ Content Manager from the Advertising menu on the Seller Central homepage. Enhanced Product Description: More details on product features and uses to augment the bullet points and images in the main product detail page. These help customers make purchase decisions by proactively answering their questions.