Quick Answer: What Is Pillar Content?

How do you write pillar content?

How to Write Pillar Content in 7 Steps

  1. Choose Your Core Topic. When you’re choosing a core topic, you want to first focus on your brand’s target audience.
  2. Choose Subtopics for Cluster Content.
  3. Perform Keyword Research.
  4. Lay Out Your Page and Write.
  5. Add Media and Links.
  6. Review.
  7. Promote and Track.

What is content pillar in social media?

What are content pillars? In the context of social media marketing, content pillars are a set of themes or topics that your brand can use to create posts. These themes, sometimes called ‘buckets’, are specific to your brand, and should reflect the content that is most popular with your online audience.

What is pillar content hubspot?

Linking into the pillar content is a range of content that covers individual, more specific subtopics, otherwise known as cluster content. Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic.

How long is pillar content?

How long should a pillar page be? Pillar posts tend to be much longer than average blog content. While there’s no hard and fast rule, they are usually at least 2,000 words.

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What are the 5 key pillars for epic content?

Growing brand awareness. Building trust. Create credibility. Promote industry “thought leadership ”

What is the main purpose of pillar content?

Pillar content is content that provides a complete answer to any question a user may be searching for on a given topic. It’s specifically designed to provide value for the reader, and also to rank highly in the search engines.

What are content pillar examples?

A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Examples of content pillars include eBooks, reports, and guides.

Why content pillar is important?

Content pillars will help you get clarity on your niche, while also building trust and helping your audience grow faster. There’s another huge benefit: By creating content your target audience wants, they will spend longer on your site’s pages and engage with your posts.

What is a pillar approach?

The content pillar approach to content marketing is the method of creating one very big piece of content, from which smaller assets can be derived. This provides marketers with relevant material to support the ongoing promotion and distribution of the main piece, without having to create dozens of unique assets.

What is a pillar strategy?

Strategic pillars are simply the 3-4 strategic battlefields that your business needs to win in, no matter what else happens. Strategic pillars truly represent the essential dimensions around the company’s long-term success. These are the most strategic battlefields that you need to win on.”

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How do I choose a pillar topic?

Think about the top interests and challenges of your core audience personas to give you ideas for pillar page content. Choose a topic that’s broad enough that it can generate more related blog posts that will serve as cluster content, but not so broad that you can’t cover the entire topic on a single pillar page.

How many pillar pages should I have?

There are no explicit guidelines for how long your pillar page should be, but if you’re going to be comprehensive, you should probably aim for at least 2,000 words, and try to stay under 5,000 (remember, you’ll go more in-depth on subtopics in other posts).

What are the 7 pillars of marketing?

Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.

What is a pillar post in blogging?

Pillar posts are big, meaty posts. They’re useful, actionable, well-written, and engaging. They’re filled with relevant images and audio/video files to support the points you’re making in the text. As a result, pillar posts have something that 99% of other blog posts don’t have: longevity.